A great logo gives you the opportunity differentiate yourself from your competitors. A logo is something people will see and if they recognise will straight away have preconceptions about your product or service. A logo needs to stand out from the crowd and also convey your brand identity. Definitely a very tricky thing when there is thousands of the other custom logos out there.
I only though it would take me a few hours? I knew roughly what I wanted so had a go on Photoshop however I really struggled to come up with anything that didn’t look really cheesy. All the logo I produced were cheesy and naff. I realised quite quickly that UK logo design is definitely a precise art and I was going to have to do a bit more research before I was going to have any luck.
There are a number of websites that sell tutorials for logo design however all the ones I tried were very disappointing and certainly not worth the money. The online tutorials I tried just did not provide enough information and certainly did not help with any creativity. I certainly would not recommend going down this road if you are in similar boat. I found many of them to be a bit of scam so just have your wits about you.
I started researching into websites showing logo examples. I thought maybe if I take inspiration from some good designs this would help my creativity. It didnt! It was time to contact a professional logo design company to see how much it would cost to produce a logo and time scales. I was very impressed, the cost was reasonable and a fast turnaround. They produced a couple of samples and they were excellent, very imaginative and precise! I didnt think they were going to get the image of my business correct and they did.
Unless you have a lot of creative talent I would recommend leaving it to the professionals!
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