Obviously, people will be more inclined to subscribe or pay for news content from trusted, prestigious, sources.You will not find any who are more highly thought of or respected than the BBC, and ultimately they may well be the only “free” news provider left online (although in the words of Robert A Heinlein “TANSTAAFL” see licence fee). Such periodicals and quality broadsheets like the New York Times, Wall Street Journal, Guardian, The Times and Economist could all easily charge for access to online news.As a classic example, can anyone seriously doubt that people would have been queuing up to hand over their money to enable them to get more details on the Telegraph’s huge scoop about our MP’s expenses, this was a great story from a well trusted source.
What is Quality?
Would you pay for sites that aren’t “quality”? In other words, although this approach might work for broadsheets, would it work for tabloids like the Sun and News of the World? Would you pay to see topless Page 3 girls or “exclusive” interviews with non-entity celebs? Again the answer is probably yes. Many people would do just that because after all, it depends on how you define “quality”.In my opinion, tabloids such as the Sun are in fact very good quality because they appear to be well written, deliberately amusing, well put together and they know their audience and when they want.
News is a Precious Commodity
So yes, charging for news is going to happen and yes it’s going to work.This is partly due to the fact that Murdoch is behind the scheme and it really does make sense and could well be the saviour of our hard pressed newspapers. After all, we’re willing to pay a cover charge for a paper right now.The Europeans and US broadsheets pay top price for their cover charge compared with the low prices we pay in the UK.So if you think about it if you part with your cash for your daily news via a newspaper, the reality being that your already paying for it through the radio and TV via the licence fee we all pay, we are all more than happy to pay our fees for Sky to enable us to watch Premier League Football, why isn’t it feasible that we will pay for our news?
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